Saturday, March 16, 2019

30 Fresh Ideas For Your Email Marketing Newsletter

Newsletters keep subscribers informed about your business and brand, all while building a trusted relationship. Sixty-eight percent of markets believe newsletters are the most effective email message in their arsenal.

While many companies produce and send newsletters, it’s not always easy to come up with content ideas for them. To help you create can’t-wait-to-read newsletters, we’ve compiled a list of 30 ideas for your newsletter that you can use to inspire fresh and fun content.

Content that’s helpful to the subscriber

For starters, your newsletter should contain content that’s valuable to subscribers. Following that line of thinking, here are a few ideas:
1. How-to articles
Create content that’s relevant to your audience that helps them accomplish something with step-by-step instructions. For example, a furniture store can offer an article about how to remove pet stains from furniture.
2. Product maintenance advice
Does your product require maintenance? If so, provide maintenance tips in your newsletter.
3. Top 10 lists
Top 10 lists are popular because they’re easy to read. Create a list of valuable tips, most popular articles on your blog or money-saving ideas that refer to your business.
4. Add an infographic
Use a tool like Canva to create a cool infographic for your newsletter. Turn your year-end sales numbers into a cool chart, or provide customer satisfaction ratings and comments in a visual way.
5. Roundup
Create a post that offers a roundup of your company’s best blog topics or most popular social posts. It’s a great way to repackage content that already exists.
6. Remind subscribers about a poll or survey
Surveys can help businesses collect valuable information, but response rates can often be lackluster. Remind customers about your survey and its importance in your newsletter and provide a link to it.
7. Customer reviews
Collect a few customer reviews on a specific product and share them in your newsletter. Start out by explaining the product, offer a picture of it and show subscribers what others are saying about it.

Events

Use your newsletter to invite or remind subscribers about upcoming events.
8. Invitations
Tell customers about events, charity drives and exclusive sales. Create an event on Facebook so guests can RSVP and include the link in your newsletter.
9. Upcoming trade shows
Planning to attend a trade show? Advertise the details in your newsletter. Include a picture of last year’s booth, explain what’s new this year and provide valuable information like the most affordable place to park.

Business information

Your newsletter is a great place to offer tidbits of information about your business or brand. Here are a few ways to educate subscribers about your business:
10. Business history
Tell customers a piece of your company’s history. You can add a tidbit in each newsletter, create a timeline or write a longer piece on the company’s anniversary that covers the big milestones.
11. A letter from the owner
Have the owner craft a letter for the newsletter. The letter could thank customers for their support, provide goals for the upcoming year or talk about a new product the company is about to offer. Customers need to hear from those in charge now and then; it helps maintain a trusted relationship.
12. Employee of the week
Pay tribute to a special employee by highlighting him or her in your newsletter. Keep it short and sweet, but provide enough information to show customers that your staff is top-notch. Always include a picture of the employee.
13. Frequently asked questions
What are the top five questions that your secretary or sales team receives each week? Use the information to create a frequently asked questions post for your newsletter.
14. Updates on changes
If the company has a new boss, a renovation is taking place or the company is changing the way it does something, use your newsletter to update customers.
15. Address solutions to problems
If customers are complaining about a particular aspect of your business, address it in your newsletter. Explain what you’re doing to make corrections. Keep it positive, ask customers for their patience and make every effort to fix the problem quickly.
16. Business video tours
Break out a video camera and provide a short tour of your business for customers to check out in your newsletter.
17. Discuss partnerships
Whether you’re teaming up with a local charity of the business next doors, tell customers how the partnership benefits them in your newsletter.
18. Behind-the-scenes photos
Give customers a look behind the scenes by posting pictures of employees moving massive inventory for the holiday season, or a shot of your team stocking shelves.

Social

You can promote social initiatives in your newsletters too. It’s a great opportunity to cross-promote your business and encourage subscribers to become part of your social family too.
19. Tell subscribers about social giveaways
Are you giving away something cool on Facebook? Remind your customers about it in your newsletter. Provide participation details and a link to enter.
20. Encourage subscribers to follow you
Add a brief “Follow Us” section to your newsletter that includes all of your social links. Tell subscribers that you’re trying to hit a certain number of followers to encourage them to like your pages.
21. Tell subscribers about a social competition
Ask subscribers to submit photos of themselves using your product, or submit a short essay about a loved one that should be considered for a special prize. Launch the competition in your newsletter and remind subscribers to participate.

Promotional ideas

Your newsletter is a way to communicate with your customers and build a relationship, so you don’t want to fill your newsletter with promotional material. However, once in awhile it’s okay to add these ideas:
22. A special coupon
Offer a coupon just to your newsletter readers. Provide a coupon code to use online, or a printable coupon that can be used in-store.
23. Mention a new product launch
When you have a new product coming in, tell your customers about it. Build the hype by providing availability, release dates and options like sizes and colors that are available.
24. Refer-a-friend promotion
Allow subscribers to forward your newsletter to a friend, and if they subscribe to your list, send the customers a special deal or discount for helping you grow your list.

Fun ideas

Loosen the tie, or kick off your heels. Your newsletter doesn’t have to be stuffy. Create some out-of-the-box content too.
25. Make a connection to a unique holiday
When an odd holiday rolls around that’s connected to your business, use it to spark a small post in your article. For example, a bar can write an article on National Margarita Day and offer a discount. Here’s a list of odd holidays to use.
26. Cute or wacky photos of your employees
Did your company host a Halloween custom party? Are you hosting an Evening with Santa? If so, use a few of the pictures in your newsletter to give subscribers a “glimpse behind the curtain.” Be sure to get permission to use the photos first, and use good judgment. Pictures from the 11th hour of the holiday party aren’t a good idea.
27. What’s the deal with the weather?
At some point, the crazy weather will impact your area. Consider writing about it and how it impacted your business. Be careful, though. Don’t write about any storms or weather that hurt someone, stick to interesting weather topics like the lack of snow in cold weather spots.
28. Pictures of pets or mascots
Does your business have a pet or a mascot? Use a picture of your furry creature to liven up your newsletter. Put the company cat in a cute holiday sweater, or give it a birthday crown when the business hits its anniversary.
29. Digital holiday card
Use online tools to create an ecard. You can create one for the holidays or the company’s birthday. Punchbowl offers traditional options. Try JibJab for something a little more out of the ordinary.
30. Make a pop culture connection
Use a pop culture reference to spark an article about your company. For example, an article like, “5 things the hit ABC show Scandal has taught us about business.” Make a connection to a hot TV show, a celebrity mishap or musical fads.

Wrap up

You want subscribers looking for your newsletter. To do that, you need to create content that’s interesting and intriguing. Using the ideas above, you’ll be able to do just that.