Thursday, October 25, 2018

Are You Using The Right Email Marketing Software?

Email marketing software is one of the easiest and most effective ways to obtain, retain, and maintain your customer base. You can create and send your very own marketing materials, newsletters, and send out correspondence and reply letters to your customers.
Not all email marketing software is created equal, however. There are some basic elements that you should be looking for when you do choose an email marketing software program, such as:
·         It should be easy for you to set up email lists
·         Creating and sending marketing emails should not be difficult
·         You should be able to send emails in bulk
·         The installation and setup of the software should not be complex and confusing
·         A comprehensive interface should be included so that you will be able to easily navigate through the software and feel confident in what you’re doing
·         Creating professional and attractive emails should be a cinch
·         It should provide statistical information to you, such as how many people have unsubscribed, how many of the emails are actually opened, and how many “click-throughs” your emails generate.
Don’t know where to get started? Don’t worry. We’ll tell you exactly which email marketing programs are the best so that you can have the best and most effective marketing campaign.

1. Aweber
Aweber is perhaps the best know email software out there. It’s one of the oldest marketing tools, and for years it was the number one choice of everyone when it came to email marketing software. And we’ll tell you why.
The emails that you can create with Aweber are easy to make, and they come out looking so professional no one would suspect that you are using a fairly low-cost marketing software program. It’s also easy to enter in a lot of different information, like video and audio clips. The scheduling and sequencing feature is intuitive, and you can organize and launch your emailing campaigns in advance. You can choose to send out emails:
·         Daily
·         Weekly
·         Monthly
·         Every other day, or in a different “day” sequence
I guess what we’re trying to say here is that Aweber is almost fully customizable. Aweber also really shines when it comes to the tools that they offer for tracking and monitoring the success of your email marketing campaigns. You can easily see who has opened their emails, who has subscribed, who has unsubscribed, and more.
The main pain point that some have with this software is that it is more costly than other options, such as GetResponse (which we’ll talk about below). Some also argue that Aweber is “less robust” when it comes to importing any emailing lists.

2. GetResponse
Just as with Aweber, GetResponse is almost completely customizable, perhaps even moreso than Aweber. You can easily insert media into your emails, like video, audio and PDFs with GetResponse’s easy to navigate interface. It’s also incredibly easy to copy dozens and dozens of messages for other emails or even other mailing lists, something that will save you tons of time.
GetResponse also has a wide range of scheduling options available to you. You can send emails out to your customers immediately, or you can preschedule any emails to go out on a daily, weekly, monthly basis, or within any other timeframe of your choosing.
The tracking software that comes along with GetResponse is also easy to understand and follow. If you have used the Google Analytics tool, then you will see that GetResponse has a very similar feel. All of the basic information is covered, as well as a lot of other information that may confuse some first-time users.
If when using GetResponse at first you feel overwhelmed by their tracking information, don’t worry. There are a lot of tutorials and information provided which tells you exactly what the statistical information is telling you, and how you can interpret that information to help improve your business.
GetResponse is less expensive than Aweber, but there is something that they do not do as well in: customer support. You may find that their live customer support is a bit lacking, so if you are having a problem with GetResponse, you’ll have to suck up a bit of patience and bear with their customer support representatives.

3. Email Marketing Director
We’ll start off with a warning: this email marketing stuff isn’t cheap. At almost $500 for the whole set, you will be paying a lot more than you would if you were to choose most other ones out there. But if you’re serious about having a fantastic and flawless email marketing campaign, then this is for you.
The feature set that comes along with this software is pretty good, though the one drawback is that you can’t add any audio files to your emails. The program also won’t instantly correct any email address errors, so you do have to be careful when imputing email addresses. But as for the emails, you can add a ton of great features such as anchors, images, subscripts, hyperlinks, and there are a ton of other formatting options. You can display your email in three different modes, and HTML can easily be imported so that you have clean, polished looking emails.
The layout for creating emails is painless and very user-friendly. The creation process is separated into three steps on three separate tabs: the contact list, the message, and how you want to deliver your email. No matter what your experience is with running an email marketing program, you can do it easily with this software.
The reporting features are helpful and will allow you to tailor your campaign, offering up almost any statistic that you could possibly want so that you can run a successful campaign. Some of their stats include:
·         How many empty or bad email addresses there are
·         How many duplicate emails
·         The number of emails the program attempted to send
…and more.
You can send out an unlimited amount of emails when you like and however you like.